This morning in San Francisco Apple have announced iTunes Radio, a free Internet radio service featuring offering some 200 stations which draw from the music catalogue of the iTunes Store. The service launches initially in the US fall season.
iTunes Radio will be available in two ways:
- Advertising supported (everyone) - free
- Advertising free (iTunes Match subscribers)
Those who buy or own an iTunes Match subscription ($NZ$39.99 or US$24.99 annually) will be able to listen to an advertising free iTunes Radio service.
iTunes Radio will provide exclusive 'first listen' access to new music by major artists, Siri integration, and the option to quickly tag or buy music of interest.
iTunes Radio will be accessible via an Apple device (iPhone, iPad, iPod touch, Mac or Apple TV) or from a Windows PC running iTunes will have access to stations inspired by the music they already have in their collection.
Apple indicated that there are featured Stations they will curate in addition to genre-focused stations that are personalised for the listener. Over time iTunes Radio is designed to update it's music selections based on the what the user is downloading and listening to via iTunes and iTunes Radio.
Eddy Cue, Apple's senior vice president of Internet Software and Services had this to say "iTunes Radio is an incredible way to listen to personalised radio stations which have been created just for you. It's the music you love most and the music you're going to love, and you can easily buy it from the iTunes Store with just one click."
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